A North American company that purchases goods from a European vendor and then ships them to customers in Europe is drop-shipping. Between 17-27% VAT will most likely be charged from the vendor on the purchased products.
In order to get the VAT refund, it might be necessary to register for VAT in one or more EU countries, and to charge VAT to the customers.
EuroVAT will assist in assessing the VAT rules and with the VAT registration and management. This can ultimately save the company 17-27% of the cost of doing business in EU.